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The Internet era offers tremendous opportunities for digital enthusiasts. It is therefore a boon that all users should take advantage of. It must be said that this digital universe has attracted an ever-growing audience over the past decade, thanks to technological progress — the advent of smartphones, connected devices, and the boom in artificial intelligence, among others. It is particularly popular among young people.

This new digital world comes with its own set of realities. Indeed, it has a real impact on users’ habits, as they now spend a significant part of their lives online.

It is in this context that Digital Marketing plays a key role in business strategy — not only to help companies sell their products or services and increase their revenue, but also to build trust with customers, attract new potential clients, enhance visibility, and strengthen brand image.

Digital Marketing enables businesses to attract, convert, and retain customers.

The objective of this lesson is to provide you with all the necessary concepts to understand what digital marketing is, its challenges, and the solutions it offers to businesses.